Cadillac’s momentum surges as key alliance made ahead of F1 debut
Cadillac F1 CEO Dan Towriss states the team is ready for their F1 debut
Although details of the agreement are yet to be disclosed, the value of the deal has been confirmed as a multi-million dollar and multi-year contract that will make Jim Beam the Official Spirits Partner of Cadillac F1.
The agreement encompasses branding both on and off the car for the duration of the collaboration between both brands.
Managing Director of James B. Beam Distilling Co., Rashidi Hodari, said: “We are excited to bring the soul of Kentucky to the global stage of Formula 1 with Cadillac, a brand that’s been part of the Beam family’s story through the ages.”
Cadillac CEO Dan Towriss on his part celebrated the deal between both brands by saying: “This partnership brings together two icons of American heritage to create something truly special.”
Formula 1 is a global stage, and we want to take our fans on this journey with us every step of the way.
Our vision goes beyond racing – we’re building a team that lives where sport, technology, and culture collide.
With Jim Beam joining our family of partners, the momentum behind this project grows stronger every day as we gear up for our debut next year, the American concluded.
