Bud Light’s pact with trans activist Dylan Mulvaney sparks outrage, praise
BUD LIGHT SAYS PACT WITH TRANS ACTIVIST DYLAN MULVANEY HELPS ‘AUTHENTICALLY CONNECT WITH AUDIENCES’
One of Bud Light’s supporters is Bryan Kramer, an award-winning influencer and brand marketing guru, who believes the transgender community is “marginalized” and Mulvaney is the ideal person to lead a national conversation.
“She fits the mold and if you’re looking at a marginalized community, the trans world is the community that’s getting hit. So, as a brand, and lots of brands are trying to approach this, I would approach it the same way, as an influencer marketing campaign, sending out something personalized and creating something that creates connection,” Kramer told Fox News Digital.
“I think it’s a win for Bud Light and I think it was a win for other brands,” Kramer added, noting that the beer juggernaut essentially served as a guinea pig for corporations who face backlash for similar situations.
“It can become the template, if you will, for what we do moving forward for this marginalized community and others,” he said. “The real thing here is that this is about inclusion and diversity and inclusion, and diversity as a whole is not propaganda. It’s an essential part of our society.”
Kramer continued, “Moving forward, it’s something that brands are having to take a position on.”
Kramer doesn’t believe critics of the Mulvaney promotion will hurt Bud Light, and he pointed to a popular fast food restaurant as proof that companies can survive backlash.
“Chick-Fil-A took a stance as well, and I’ve got to say that their brand is standing up just fine,” he said. “Brands can take a stance on certain things, they can have polarizing issues and yet, they still remain standing.”
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Kid Rock shoots up Bud Light cans with rifle to protest Dylan Mulvaney partnership: F— Bud Light Video
In fact, he believes Anheuser-Busch struck gold with the trans activist with Mulvaney, who gained notoriety after interviewing President Joe Biden on transgender issues in October.
“Brands are looking for influencers that break the mold. They’re not looking for influencers that are vanilla or status quo. And so, when you find an influencer that’s gaining momentum, every brand is working on that. They’re looking for rising star influencers, the ones that are on their way up. You don’t want an influencer that’s already at the top. You want an influencer that is creating some kind of ripple effect right now on the way up just before they reach that status,” Kramer said. “And if a brand can find that influencer, that’s where they’re going to do their best work. And so that’s what I think they’re doing with Dillon.”
Bud Light is facing backlash over a recent partnership.
Transgender activist and model Dylan Mulvaney, known for her joyful content and Days of Girlhood series on TikTok, recently partnered with Bud Light to promote the company’s #EasyCarryContest timed for the NCAA March Madness tournament. The short video, posted on her Instagram, features Mulvaney announcing the sweepstakes for the chance to win $15,000.
“This month, I celebrated my day 365 of womanhood, and Bud Light sent me possibly the best gift ever: a can with my face on it,” she shares in the video. A separate video shared on her Instagram story showed Mulvaney sipping Bud Light in a glamorous bathtub while waiting on hold with a customer service line, a similar concept to the brand’s 2023 Super Bowl ad.
The partnership sparked an abundance of transphobic comments online, as conservative posters urged for a boycott of the brand and parent company Anheuser-Busch. Hashtags #BoycottBudLight and #BoycottAnhesuer-Busch appeared on Twitter and Instagram on Monday, and some users shared videos of themselves pouring the beer down the drain.
Musician Kid Rock posted a video of his angry response on Instagram late Monday night, in which he can be seen shooting cases of Bud Light with a gun. “F*ck Bud Light, and f*ck Anheuser-Busch,” he states in the video. This controversy comes on the heels of anti-trans legislation moving forward in states including Kentucky and Florida.
In a comment to Newsweek, a representative for Anheuser-Busch stated that the company “works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics. From time to time, we produce unique commemorative cans for fans and for brand influencers like Dylan Mulvaney.”
By: Booze News
Conservatives Are Boycotting Bud Light Over Videos Featuring Trans Activist Dylan Mulvaney
Fact Check: Was Bud Light Marketing Team Fired Over Dylan Mulvaney Fallout?
Bud Light and its parent company, Anheuser-Busch, recently faced backlash after partnering with transgender influencer Dylan Mulvaney.
Earlier this week, Bud Light partnered with Mulvaney, and the beer company provided her with a specialized can with her face on it to celebrate Mulvaney’s 365 days of being a woman. Over the past year, Mulvaney has been documenting her transition in an online video series entitled “Day 365 Of Girlhood.”
“This month, I celebrated day 365 of womanhood, and Bud Light sent me possibly the best gift ever—a can with my face on it,” Mulvaney said in a video showing the personalized can of Bud Light.
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Bud Light Sales Down 80 Percent: “A Huge Mistake”
Anheuser Busch CEO Augustus Anheuser III admits that the company made a huge mistake going woke. “The marketing department went off on its own and created a campaign supporting LGBTQ people and lost us a lot of business,” he said, “They’ve all been terminated.
The issue started when the company used a transgender person to market domestic American beer. That might work for some fufu craft brand, but not for a beer known to rural folks as the staple of their diet.
“Most of them drink Bud Light to treat themselves when they get paid on Fridays,” said Anheuser, “the rest of the week they go for the less expensive Natural Light, which is just Bud Light in a different can.”
It’s true. Aside from the obvious Pabst Blue Ribbon, which is and will remain champion on the hillbillies for the foreseeable future, Bud Light is as popular as water to a lot of these people. But…not anymore…
By:Flagg Eagleton patriotpartypress.com
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Anheuser-Busch fired its entire marketing department over the “biggest mistake in Budweiser history.”
On April 5, 2023, claims began to spread online that Anheuser-Busch had fired its entire marketing department over the “biggest mistake in Budweiser history.” We found the claim, however, to come from a satire website — there’s no evidence any of it happened.
“TRUE: Anheuser-Busch fired its marketing dept. over ‘Biggest mistake in Budweiser history,'” a Twitter user posted. “The nail in the coffin was Kid Rock ‘shooting the crap out of a bunch of beer’ & banning the beer from his upcoming tour! Bud Light sales dropped 80%!” It linked to an “article” that supposedly supported the claims.
Satire ! By: Snopes
